Real-Time Neon Sign Configurator with Dynamic Pricing & ACF Pro Integration
Project Overview
HiNeon.com is a specialized e-commerce platform dedicated to custom LED neon signage. In order to provide a more personalized shopping experience, I was commissioned as a Custom Product Builder specialist to create a way for users to design their own signs online. Consequently, I developed two advanced custom builder plugins that successfully bridged the gap between a customer’s imagination and a final purchase.
- Role: Lead Full-Stack Developer (WordPress/WooCommerce)
- Key Tech: PHP, ACF Pro (Advanced Custom Fields), WooCommerce, JavaScript.
The Technical Challenge: Real-Time Customization
Designing a custom product requires a seamless flow of data. First and foremost, the challenge was to create a visual preview that updated instantly as users changed text, fonts, and colors. Moreover, this visual data had to be tied directly to a dynamic pricing engine that accounted for material costs and character counts.
1. Advanced ACF Pro Integration
To solve this, I leveraged ACF Pro to create a highly flexible backend structure. Furthermore, I developed custom logic to ensure that every choice made by the user—from font style to backing type—was captured accurately. As a result, the administrative team can now manage thousands of variations without manual intervention.
2. Real-Time Pricing Engine
In addition to the visual preview, the system needed to calculate costs on the fly. Specifically, I wrote a custom JavaScript engine that calculates pricing based on length and complexity. Therefore, the real-time pricing feature eliminated “sticker shock” at checkout, which consequently significantly increased the conversion rate for custom orders.
Key Achievements
- Enhanced UX: I replaced static inquiry forms with a dynamic experience; hence, engagement rates saw a massive boost.
- Scalability: Because I used a custom ACF dashboard, the HiNeon team can now update their entire product line independently.
- Conversion Success: Notably, providing immediate price transparency led to a higher volume of completed checkouts.
Technical Stack & Skills
- Platform: WordPress & WooCommerce
- Logic: PHP & JavaScript
- Data Structure: ACF Pro (Advanced Custom Fields)
- Optimization: Front-end Performance & Real-time API calls
Links & Resources
- Live Application: HiNeon Custom Builder
- Category: E-commerce Development / Custom Plugin Solutions